The Lombardy Regional government supports the Design Competition in partnership with the Italian Industrial Design Association (ADI) and FederlegnoArredo in an effort to offer young designers visibility and the opportunity to enter the job market, while also fostering industry-wide innovation through the creative contributions of young talents.
The Design Competition project has led to the development of 37 prototypes by 32 local manufacturers based on concepts thought up by young designers under 35 years of age with the assistance of an experienced professional designer acting as a tutor. The theme for the competition – “From Table to dining Table” – was inspired by Expo Milan 2015 and its focus on food and sustainability. The entries were judged by a panel of experts based on criteria including the functional and aesthetic characteristics of the design, the use of innovative materials and cutting edge manufacturing technology, and the environmental sustainability of the product.
FiloFiori has actively participated in the project, using two projects, BRICCOLE IN TAVOLA and PEXO.
BRICCOLE IN TAVOLAThe oak wood of Venetian Lagoon “briccole” is the principal material for this set of tableware, which, combined with different metal profiles, takes new life in a contemporary combination.
The features and the defects of this wood, such as the noticeable oak veins and holes given by the permanence of wood in lagoon water, take strong decorative value: each object is precisely designed to match the intrinsic characteristics of the materials.
For this reason each tool has unique and completely natural decoration.
PEXOPexo, specifically designed for EXPO 2015, is a shopping bag which offers protection to food products satisfying the need of mobility in the exhibition context.
Inspired by the food packaging field, the product gives an answer to the prerogative of protection, ensuring as well transpiration and the correct material performance required by the food contact.
Moreover this choice shaped a product with a very low production cost.